...the end was just the beginning?

...you let your mind fly toward "what-if?"

Then let your what-if become "why-not?"

...you'd be on your way.

What if...white was the new vintage?

I believe it may just be....check out the sneak peek from Collections.

What if...... you joined us in creating a tri-frame with wonderful textures and new technique of white damask? What if in this 3 dimensional project you will love using all new products from the Collections Elements Range? Our style is "White Vintage" and we hope it will be your new style too.

Spotlight on...Tanyah Payne

What if...I realized I had forgotten to introduce you to Tanyah Payne,

another amazingly talented tutors at SIA this year.

A scrapbooker for 6 years, Tanyah lives in Lismore, Northern NSW with her wonderful husband Brett and their two children.

Published in Scrapbooking Memories and given an honorable mention in the 2007 Masters competition Tanyah thrives on the new experiences and friendships that constantly evolve from being involved in the industry. Wanting to share this passion with others led to Tanyah starting a store where she teaches classes to all ages and skill levels from 4 years upwards. Being a very proud DT member for Bella and providing step by steps for Spotlight flyers, kits, blog inspiration, displays, magazine adverting and scrap-it TV is a huge joy and challenge and keeps her crazy busy but she wouldn’t change it for the world.

Tanyah’s style has been called eclectic and she loves bright, happy colours, layers and clusters . She works on a variety of projects from mini albums, cards and layouts and loves to create texture and 3D elements. If you would like to find out more about Tanyah go to http://www.scrapncraftwitht.com.au

What if...I had a Copic sneek peak?

What if….you could colour with Copics?

Your imagination will run wild as you bring your creations to life with colour and vitality!

Discover the amazing world of colouring with Copics in this class designed to inspire, educate and create.

Your stamped images and cards will never look the same once you learn about the Copic Colour System and how to blend beautiful images just like these.

Come and join this workshop and awaken your creative spirit by adding Copic colour to your beautiful creations.

In this workshop we will explore the world of Copic while you stamp an image, learn blending techniques to color it and make a beautiful card to go with it.

What if...the sneak peeks just kept coming....

This one from Crafts R Us...

stunning!

In this technique based class we will cover a range of different techniques to turn your cards into masterpieces. We will learn how to paint with embossing powder and create rich and colourful backgrounds with flock and glitter. Get a chance to play with some of our most popular products and new release stamps from Stampendous. You will leave armed with new ideas, plenty of samples and stamps to take back and use in your store!

What if...things weren't really as they seem?

I just love the possibilities in this "What if..." If things weren't really as they seemed, that means anything is possible, anything could happen and anything might!

Check out the sneak peek form Brandcorp and Dawn Lewis...

What if things aren't as they seem? ... then we would be dealing with illusions. An illusion is said to be the condition of being deceived by a false perception or belief. In this workshop we will be creating a spectacular floral topiary, but it's all an illusion. Real flowers wither and lose their luxurious look, so Dawn will show you how to make everlasting blooms from beautiful and tactile scrapbooking products. The other illusion is that it looks difficult, when in reality it is simple to create.

This is one instance where the illusionist will share her secrets so that you may, in turn, share them with others.

What if...Nic Howard sent me a sneak peek...

...then that would mean I'd get to share it with you

(and you know how I love doing that!)

...you were proud of how far you had come -

and had faith in how far you could go!

What if...I had another sneak peek

This one is of Ngaire Bartlam's class, "What if...we follow the road less travelled?"

A base class layout with room to move and shake.

Join Ngaire Bartlam for an instructive and fun "picture frame" class

where you will create a layout that is adaptable for teaching in you

own store. Using a fabulous new "woodland" template,Delish Design

consumables and an extensive kit of fiskars tools, you will produce a

multi levelled framed layout perfect for either an album for a wall.

Playing on the "vintage" theme your layout will be both sophisticated

and cute!

ahhhhh...I love sneak peeks!

What if...I had a sneak peek...

...of Buzz and Bloom's bright, brilliant class project, brimming with

a bounty of beauty!

While creating this gorgeous minibook you will learn the basics

of using fabric embellishments plus five techniques for customising

chipboard including how to create contrast when altering engraved chipboard.

You'll have a ball with Devorah, the fun and gorgeous Director

and Owner of Buzz and Bloom.

....you planted your own garden and decorated your own soul

instead of waiting for someone to bring you flowers?

What if...the committee answered your most FAQ's

What is SIA and who organizes the event?

In 2007 a group of women passionate about the scrapbooking industry came together to organize a trade event for scrapbooking retailers in Australia. The founding group included Sally Wilson (Delish Designs), Melinda Melgar (Blueyed Dezines), Rebecca Erickson, Joan De La Hunty (both Rebecca Erickson Designs), Cheryl Durey (Aussie Scrap Source) and Joanna Baxter (BELLA!). Their vision was to create a show that would allow manufacturers and designers to come together once a year to showcase new products and designs, create a forum for industry participants to interact and share knowledge and to re-inspire and re-energise the industry on a yearly basis. The model for this was CHA in the USA which they had all attended and loved.

Why should we pay a fee to come to SIA?

The origins of SIA began as it became less and less affordable for manufacturers and designers to exhibit at other shows where the organizer’s main concern was profit for the company that was promoting the show. The philosophy of the SIA Committee is to make enough money to cover costs for a premium event that covers food, education and an exceptional experience for all. SIA has no major sponsors and the Committee believes the costs of creating an event for retailers and suppliers should be shared by the industry as a whole as it is in the USA. Smaller companies and designers (often fabulous innovators in this industry) can then afford to exhibit and introduce new products and ranges to the industry alongside larger companies and SIA can use funds to bring out overseas guests or assist local teachers where appropriate to educate and network with Australian retailers. There is an equity in the way the costs of the event are shared across industry participants for the good of all. Fees are allocated to services provided by the Show and include: administration regarding registration and event management, exposition hire, venue hire, banking fees, legal and accounting costs, first aid and security at the event, insurance, accommodation and airfare assistance for overseas guests where and if possible, catering for all attendees for two days and prizes and trophies.

Why is there a crop night this year instead of a dinner?

We have had some negative feedback in previous years about the dinner in relation to the affordability of it for some stores. Last year a number of store owners did not attend this event. The Committee has taken those comments on board and is mixing it up this year with an event that involves no extra cost to the retailer so that anyone who wants to attend this event can. We will run the crop night this year and seek your feedback after the Show so we can decide what to plan for next year.

What if I want to know more about the classes on offer?

Every year SIA tries to get as much info about the classes as possible prior to sending out the class registration form. This year we did not have enough exhibitors class descriptions in by the deadline so we listed the class names only. We encourage you to visit supplier blogs and websites and email your respective suppliers with any queries you might have about their classes. Descriptions have also now been noted on this blog also – see below.

What happens to funds left over after the Show?

Any funds that are remaining after all expenses are paid are reserved for the next event. The funds are spent only for the benefit of the next SIA Trade Show and no person profits from any funds that are left over. All (wo)man hours spent organizing the Show and travelling to meetings are voluntary and we greatly appreciate the great band of volunteers that work with us every year to get the event up and running. Of note this year are three Sydney retailers who have been very active in providing the Committee with their thoughts on how to provide a better event this year: Julie Hale (Fantasia), Sue Milne (Scraploot) and Anne-Marie Rayner (Memories that Last). If you wish to volunteer your services for next year’s event please contact us – we would love to welcome you on board.

How can I give the Committee some feedback about this year’s Show?

A survey will be handed out with your registration pack this year. We would greatly appreciate your feedback about this year’s Show and a box will be on the registration desk for completed forms. The completed surveys can be anonymous or not – we would love to hear from you regardless.

We are looking forward to a great Show this year and can’t wait to see you all there – let us know if we can assist with any further enquiries and get your registration forms in quickly as class numbers are limited and we’d hate you to miss out.

Spotlight on...Devorah Koronczyk

I've been scrapping since 1997, but really I started at around 7 years old,

when I used to make scrapbooks from items I clipped from newspapers and

magazines. I've always been happiest when creating something - sewing,

quilting, card making, decoupage just to name a few of the crafts I've

tried.

I love having the opportunity to design scrapbooking products... I am a

total product junkie, so it's awesome to think of something that doesn't

exist and create it. I love that others are inspired to use the products

I've designed and I get a real rush from seeing my ideas come to life.

I'm very much a free spirit when it comes to style, I'm a big believer in

not stifling creativity with what "oughta be" and just doing what the muse

says and not stopping to question or doubt myself. So I often have pages

that vary from style to style.

My husband and I run buzz and Bloom together since Helene's (mum's)

retirement last year. Mark and I have been together for just over ten years.

We got married in 2007 and live at home with our beagle, Columbus. Most of

my layouts are about Mark, me & Columbus, with others about family, friends

and very often, my nephews!

What if...I had class descriptions and requirements?

Warning: long post!

Here they are, well most, I will edit this post to add in the last few as they come through.

Stamp-It

Helen Williams

What if...we had wings

Be among the first to play with Stamp Its new stunning stamps and Tim Holtz’ new distress inks while “winging” your way to making a wonderful little booklet and learning some fun techniques –

You will be using, Webster’s Papers, Tim Holtz Distress Inks, Tim Holtz Alcohol Inks, Mini Misters, Transparencies, Crafters Companion Enveloper, Perfect Pearls and many more exciting products, and of course, stamps from Stamp It’s new catalogue released at SIA 2010.

Buzz and Bloom

Devorah Koronczyk

What if...there were no rules?

While creating this gorgeous minibook you will learn the basics of using fabric embellishments plus five techniques for customizing chipboard including how to create contrast when altering engraved chipboard.

Class requirements

2 contrasting inkpad colours

2 gel pens or permanent markers for journalling

8 wallet size photos

Optional tools

awl

file

brayer

Delish Designs

Sally Wilson

“What if… the walls could talk”

Serve up something a little more select with the new release collection from Delish Designs.

We have just the right amount of ingredients for you to master the recipe of producing elegant, practical layouts, ready in under two hours.

You will create 4 x 12” layouts using a pinch of talent ! A pound of paper (well not quite) an oz. of embellishments and a sprinkling of “silver dust”

This class is about achieving more versatility, embracing lifes moments and stretching the creativity of Design 101.

A generous class which is just Delish….

Tool Kit: As per SIA basic kit

Additional tools required. Dimentional magic. Glue dots for metals.

Shared tools and supplies: provided by Delish and SSS Wholesale

Alison Ellis Design

Jennifer Hodge & Peg Hewitt

What if…Confucius was a cardmaker?

This class will utilise a new range of AED paper that will be released at SIA. The new range is ‘part 2’ of our new range called "Eastern Elements" and has an oriental theme. It is a versatile range of designs suitable for card making, scrapbooking and OTP projects and contains all gold foiled papers.

In this workshop we will focus on making 4 cards from our whole Eastern Elements range. We will make use of our new Sparkle n Soft sparkly flocking, AED Superfine glitter, fine detailed embossing powders and our amazing Hot Set Powder as well as our growing range of cushion mounted rubber stamps.

After completing this class you will have a good appreciation of how versatile our foiled papers are as well as having the opportunity to play with our new dual speed heat guns, sparkly flocking, embossing powders, glitters, and rubber stamps. For those of you who have not yet tried our Hot Set Powder you will be impressed with the amazing job it does at quickly and permanently heat setting glitter and flocking powders. The uses for this product are quite extensive and the results speak for themselves.

Fiskars

Ngaire Bartlam

"What if…we follow the road less travelled?"

A base class layout with room to move and shake.

Join Ngaire Bartlam for an instructive and fun "picture frame" class

where you will create a layout that is adaptable for teaching in you

own store. Using a fabulous new "woodland" template,Delish Design

consumables and an extensive kit of fiskars tools, you will produce a

multi levelled framed layout perfect for either an album for a wall.

Playing on the "vintage" theme your layout will be both sophisticated

and cute!

Sure to be a favourite in your store's class base.

Fiskars tools used in the class:

Trimmer

Shapecutter and mat with extra blades

One wood and tree template

one finger knife ( orange handle with blade)

one extra large scallop circle punch

one med scallop square punch.

soft touch scissors.

Class requirements:

adhesives including foam tape and a glue stick.

a brown inkpad. ( i used Jumbo Java.)

a stapler.

glitter glue ( pink and blue) .(optional)

tool kit.

awl

dimensional magic or similar.

fine tip pen.

Prima

Janine Koczwara

What if…you controlled the colour?

What if your customers could customise papers and embellishments to create the colours they want for their page? In this class you will customise paper with watercolour pencils, alter flowers with both glimmermist and art mediums and learn a technique for adding fabulous dimension to your printed paper involving paper pleating, grunging, punching and using prima packaging. Join Prima Design Team member Janine Koczwara and dive into fabulous brand new Prima products in this class. To add value for your customers Janine has created a second layout utilising the leftover papers from this class, complete with instructions that you can also teach in an extended class in your stores.

Need to Bring:

Watercolour Pencils (preferably a 24 set if possible)

Paintbrush – medium fine

Decorative Edge Punch (I used lace doily punch, but any fancy one will suffice)

Edge distressor

Nail file or fine sand paper

Small pot for water

Tim Holtz distress Ink (I used Walnut stain) and the applicator tool if possible

scissors that are ideal for intricate paper cutting, need a fine point.

6x4 landscape photograph

Tattered Angels

What if…you could share the Glimmer Love Facination?

Heidi Swapp

What if you had a chance to play with the fun new range of products Heidi Swapp has created exclusively for Tattered Angels. This is a mini-book project class with endless possibilities! You will be working with Heidi's BRAND NEW products as well the Glimmer MIST and Glimmer GLAM! After this class, you will be addicted for sure!

Tattered Angels

What if…you could learn Glimmermist techniques direct from the inventor?

Wendy Senger

What if you could learn, direct from the inventor of glimmermist, a ton of really cool glimmermisting techniques that you could pass on to your customers in demos or classes. Glimmermist 101 is a very comprehensive technique class that will be taught right out of an official glimmer mist binder/notebook. You will learn amazing things to do with the mist, not to mention the screens and stamps! Wendy will also be introducing you to the NEWEST members of the Glimmer team: Glimmer Glaze and Glimmer Glam! Once you have had this get-your-hands-glimmery class, you’ll be ready to put those yummy techniques to wor

Basic Grey

Nic Howard

What if…we could take a snapshot of today?

What if you could upsell dimensional embellishments to every customer who walks through your door? This class teaches valuable layering and clustering techniques that will have all of your customers looking to you for more than just paper and stickers. We will use a 'snapshot of today' as the basis of our project, making it very easy to take back to your store and adapt perfectly for your own clientele. Join Nic Howard as she brings you brand new BasicGrey product and crafts it into a double layout, you'll be using the techniques for months to come...

Extra supplies required by students:

Tool kit including black journaling pen and favourite adhesive.

Black ink.

White Pen (optional).

Water brush (optional).

Paper Piercer or awl.

Four 6 x 4” portrait orientation photos.

Colours for choosing photos: This layout has a teal/red/white colour scheme. Black & white would also suit. Layout will suit any theme, both boy or girl.

Bella!

Sandra Staples

What if…scrapbooking was cheaper than a therapist?

A fun class showcasing BELLA!’s Melrose Vintage release. Are your customers watching their pennies? Let Sandra show you how to create a fabulous layout using the Melrose Vintage papers and handmade embellishments – there will be money left over for the therapist – your customers will love this.

Bella!

Tanyah Payne

What if…scraps of life made great scrapbooks?

This is an advanced class that uses the Scor-Pal tool and the stunning CHA 10 Ruby Rock-it release to create an album and a decorated box.

Techniques include iris folding, embossing, creating a pop up page, making pockets and binding. A challenging and rewarding class.

Scrapware

Lisa Warren

What if…you believe in your dreams?

Class Description: Create a 12x12” layout and get the instructions to complete a second. You will be using Scrapware’s new 12” Circle Frame and Memento’s Winter CHA release papers to create a beautiful girly inspired layout about believing in your dreams. In this class, you will cover chipboard, layer, distress with ink and dry emboss to create your final piece. You will also be taught how to use your ‘leftovers’ to create an amazing background for your second layout…

Extra Tools: Wet Glue (eg Tombo Mono, Helmar, PVA), Distress Ink (eg cocoa, umber, pinecone)

Skill Level: Intermediate

Pickleberrypop

Sherry Mendoza

What if…you went hybrid?

You will need…

Some knowledge/experience with photo editing using a photoshop program such as listed.

Laptop with full photo editing program such as: Photoshop CS2, Photoshop Elements or Paintshop pro.

Various family photos on your laptop, already edited if required, ready to scrap.

Pink Paislee

Becky Fleck

What if…you could get three distinctive looks from one single sketch?

Discover the versatility of a page sketch and how one sketch can achieve three distinct, different looks. In this class, you will complete one 8½x11 and two 12x12 pages featuring Pink Paislee's three newest collections—365 Degrees, Bayberry Cottage and Queen Bee—including their new printed cork and Flip Notes. Learn time-saving tips to complete a class in your store, how to maximize product in a class kit, ideas for using left-over scraps, and complete three beautiful, polished pages. Generous Pink Paislee door prizes in every class!

Extra tools:

fine tipped scissors

straight edge ruler

pop dots or foam dots

glue dots

black journaling pen

1/8” hole punch

1” circle punch

scallop scissors or scallop edge paper punch

notebook edge paper punch

corner rounder

sand paper or nail file

brown, grey and black inks (optional)

Although it isn't critical, it would be great if the students brought photos with them as well. Here is a list of the various sizes:

365 Degree layout:

three 2"wide x 3"tall colour photos

Queen Bee layout:

one 3"x3" b/w photo

one 3"wide x 5" tall b/w photo

Bayberry Cottage layout:

one 3"x3" b/w photo

one 2"wide x 3" tall b/w photo

Twiddleybitz

Tiff Sawyer

What if…I was to tell you how much you mean to me?

This class involves you creating a Twiddleybitz Winged Shadow box, with

incorporation of the ‘What If’ theme.

Patrons will be using a variety of inks, Creative Colour Sprays and

embellishments to make this unique ‘heartfelt’ home décor piece which will

show you

just how diverse Twiddleybitz projects can be offered in your store. You

will see just how easy it is working with our unique wood grain products.

Come and join in the fun and find out just how Twiddleybitz Makes the

Difference to your Craft Projects.

Class requirements:

The basic tool kit as listed on the blog and

a strong bonding glue like Pritt Power Gel or PVA

Kaisercraft

Melissa Kennedy

What if…you gave the keys to your heart away?

Scrap a double layout about who will forever hold those keys and learn some new techniques at the same time.
You will create a beautiful double page layout, includes techniques such as layering, distressing and making your own vintage/metal looking embellishments.

You need to know how to cut papers to correct sizes and distress edges. Be game to try something you haven’t done before and have fun.

LEVEL:
Beginner/Intermediate

PHOTO REQUIREMENTS:
One 17.5cm x 12.5cm (Landscape)

One 7.5cm x 10cm (Portrait)

Three 7.5cm x 5cm (Landscape)

TOOLS:

Hole Reamer, White and Black Gel Pen, Distressing tool, Foam Tape, Hole Puncher and a good sense of humour

Addicted to Craft

Sarah Gladman

What if…I grew up in Paris?

Have you ever wondered what it would be like to grow up in Paris?

WHAT IF....you were surrounded by all the bright lights and colours of the Moulin Rouge?

WHAT IF...you had a chance to meet that famous femme fatale, Marie Antoinette - only to find that she was as obssessed with scrapbooking as you are?

Join the Addicted To Craft "What if...I Grew Up In Paris?" Mini Book class and find out!

In this class you will create a fabulous Maya Road sheer tabbed Mini Book using the gorgeous Rouge de Garance "Marie Antoinette" range of papers. We interpret the theme by using vibrant hues of Hot Pink and Teal alongside soft Prima flowers, rich textures and bling. Create your own custom flower and also use a one-of-a-kind custom made Bloom by Designer Sarah Gladman to decorate your front cover...are you ready to find out what it would be like to grow up in Paris?

Photos required by the participants:

One 2 x 3inch Passport sized photo and 6 or more smaller 1 x 1.5inch photos.

Extras required for this class:

None. Aside from the Basic Kit, everything else will be supplied by Addicted To Craft, such as sandpaper and inks to use on the day.

7 Gypsies

Debbie Crouse & Paula Cheney

What if…it was a wonderful life?

This class is truly all about the little details. We'll start with a 7gypsies Artist Printers Tray and paper from the beautiful new Avignon Range. Add in some of our favorite 7gypsies bits and a few easy techniques using Perfect Pearls and Dabber paint from Ranger to create one fabulous tray. You will be able to add in 3 of your own photos (at home) to personalize. You will find it an easy way to share some fun techniques... a little bit at a time.

Class requirements:

Scissors

Needle nose pliers

Sand paper or sanding block

Tape runner

Liquid glue

Ink essentials blending tool (with foam pads)

Black fine point journaling pen

Paper Piercer

Crafts R Us

Fiona Philip

What if…you could turn your cards into Masterpieces?

Create 3 cards and a beautiful gift pail using some fabulous new techniques from Stampendous. This skills focused class will show you how to paint with embossing powder and create custom backgrounds with flock and glitter. With the current re-surgence in the popularity of card-making, you will learn new skills you can take back and use in your store, as well as how to increase add on sales with card-making accessories such as embossing powder, flock and glitter. We will be using some of the latest release stamp designs from Stampendous including clear acrylic and cling rubber stamps and will show you how easy stamping and card-making can be.

Class requirements:

Scissors

ruler

pencil

Versamark Ink Pad

Black Ink Pad

Glue Pen

Foam Tape

Acrylic Block

Heat Gun ( if possible)

SSS

Lorrain.e Bate

What if…we’d never met?

We all have someone who has added something special to our lives. What would you have never known, learnt, or missed out on, if you had not met that person. This class project is a tribute to that special person. Celebrate knowing them, loving them, missing them?, Create a tribute for all they gave of themselves using Delish Designs glorious new Winter Collection.

Brandcorp

Dawn Lewis

What if…things weren’t really as they seem?

What if things aren't as they seem? ... then we would be dealing with illusions. An illusion is said to be the condition of being deceived by a false perception or belief. In this workshop we will be creating a spectacular floral topiary, but it's all an illusion. Real flowers wither and lose their luxurious look, so Dawn will show you how to make everlasting blooms from beautiful and tactile scrapbooking products. The other illusion is that it looks difficult, when in reality it is simple to create.

This is one instance where the illusionist will share her secrets so that you may, in turn, share them with others.